Bestop Case Study

Bestop Launches Ecommerce Functionality on New Site

Bestop is the leading manufacturer of premium soft tops for Jeep Wrangler and CJ's in the world, and is the sole supplier of factory soft tops for Jeep Wranglers since 1986.

Challenges

Bestop's site did not have ecommerce functionality and could only be used to guide customers to their nearest distributor.

Solution

Americaneagle.com created a dynamic new B2C website for Bestop, kicking the project off with a marketing and audience strategy. The design of the new site is exciting, visually appealing and user friendly, a far cry from the old site. The new, responsive site is easy to use, with big clear buttons and call to actions.

ERP integration to show customer and order status was also a major part of this project. One of the most impressive features on the site is a tool that allows customers to choose the make, model and year of their vehicle to find the products they need. By selecting vehicle options, the customer can rest assured they’re getting the right product for their vehicle.

The old site did not have ecommerce functionality and could only be used to guide customers to their nearest distributor. The new B2C site allows Bestop to sell directly to their online market!


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