Ecommerce Solutions for B2B & B2C Businesses
Enhance your business with ROC Commerce’s scalable ecommerce software solutions.
Driving Ecommerce Excellence for Top B2B & B2C Brands
Leading brands like WeatherTech, Ron Jon Surf Shop, OmniCable, and Coburn’s trust ROC Commerce for its robust ecommerce solutions. Our commerce platform is designed to support complex, large-scale B2B and B2C operations with ease, offering seamless integrations and a consistent shopping experience across channels and devices.
B2B vs. B2C Ecommerce Software
Planning the Roadmap to Ecommerce Success
Ecommerce is moving into the Digital Age, blurring the lines between B2B and B2C Commerce. Propel your business beyond the competition and achieve digital maturity with a rock-solid enterprise-grade ecommerce platform. ROC is designed to integrate with your systems and technologies while scaling for the future, so you can do ecommerce your way — no matter the business model.
B2B Commerce Platform
Give your customers what they’ve been asking for: frictionless, personalized buying experiences for B2B customers. Become their first choice and boost conversion rates with custom ordering capabilities that let buyers navigate your website, search through catalogs, and order in the retail-like fashion they grew to love.
B2C/D2C Commerce Platform
Make buying a breeze and witness rising sales through a unified commerce platform that addresses shoppers’ pain points before they become a problem. ROC Commerce allows you to shorten the customer path to purchase through innovative B2C ecommerce,
checkout, and account functionalities, ensuring a seamless and efficient shopping experience.
B2B & B2C Commerce Solutions
Many of ROC’s clients have a combination of B2B and B2C needs. The beauty of this platform is that it can be used to accommodate both individual clients and businesses. Our AI-powered search tool lets customers quickly find what they need, whether it's a specific type of software, a car part, or a t-shirt. You can also unify customer experiences across all channels with multilingual and multisite capabilities.
Key Ecommerce Platform Features
Advanced features designed to optimize your ecommerce operations, enhancing both your digital storefront and back-office efficiency.
Benefits of the ROC Commerce Platform
Our suite of ecommerce software capabilities empowers businesses to achieve the full potential of their digital storefront.
through new digital sales channels, better conversion rates, and higher average order value.
from omnichannel 24x7x365 ways to quickly interact with your company, find product information, and consistent omnichannel pricing, inventory, and ordering capability.
through sales and customer service deflection allow the sales organization to focus on its core responsibility of selling and serving its customers.
driving additional loyalty and revenue from all customers. Also, protecting businesses from lost salesperson domain knowledge.driving additional loyalty and revenue from all customers. Also, protecting businesses from lost salesperson domain knowledge.
with an ecommerce and digital platform that provides rich business insights transcending just digital interactions. ROC Commerce provides more significant business and customer insights to help organizations better manage their business, find trends, and adjust to the ever-changing market.
ROC Solutions by Industry
Future-proof Your Ecommerce Platform.
Implement only the modules you need today and add new features as your business evolves. Grow at your own pace.
Integrate easily with virtually any existing system, software or data source.
Add or update functionality without starting over.
How to Choose the Right B2B Ecommerce Platform
Looking for the perfect ecommerce platform for your B2B business is an exciting but daunting venture. Choosing the best B2B ecommerce platform can help alleviate pain points for your internal team and customers, propel your business forward, and exceed goals.
Learn how to choose a B2B ecommerce platform that will propel your company's growth, meet operational requirements, and align with your design preferences, all while staying within budget. This article will cover everything you need to know, from key features to look for in a B2B ecommerce platform, assessing your business needs, the significance of integration and scalability, to choosing a partner for long-term success.
Understanding B2B Ecommerce Platforms
B2B ecommerce, short for business-to-business electronic commerce, is an exciting avenue for businesses to engage in online transactions for goods or services. It’s unique from B2C commerce, where companies sell directly to consumers.
To enhance brand visibility, expand their online footprint, and drive sales, both B2B and B2C enterprises can leverage the power of ecommerce platforms. These platforms allow businesses to establish and personalize their online stores, efficiently manage operations, and deliver exceptional value to their customers and clients.
It's important to recognize that B2B and B2C companies have distinct marketing needs, face unique challenges, and employ different strategies for growth and retention. Fortunately, versatile ecommerce platforms like ROC Commerce are designed to meet the diverse requirements of both B2B and D2C/B2C businesses. With the right tools and support, companies can thrive in the dynamic world of online commerce.
Key Features to Look for in a B2B Ecommerce Platform
B2B companies should opt for a robust enterprise-level ecommerce platform with features catering to buyers and sellers. Key features to consider in a B2B ecommerce platform include integration capabilities, scalability, ability to customize to meet your unique business processes and of course core B2B capabilities like customer specific part number, pricing, advanced shipping methods such as support for your own delivery trucks, Punchout, Guest Checkout to support D2C activities, and general extensibilty to grow your business and many more.
The ROC Commerce platform offers all the advanced B2B and D2C features required to drive your business forward and enable you to compete in an ever competitive market.
Tied to the advanced Commerce support, ROC’s powerful Content Management System (CMS) helps you create, modify, and oversee content. AI-driven personalization allows you to genuinely connect with customers because you will have a better understanding of their interests and requirements based on data. This advanced technology allows you to create personalized user journeys and provide valuable information, services, and products. Share your content and seamlessly create and manage digital experiences across various touchpoints and channels providing a full digital experience platform (DXP).
Assessing B2B Ecommerce Business Needs
Another important factor in choosing the right e-commerce platform is having a deep understanding of your fundamental business requirements. Use this B2B ecommerce guide to assess current business processes and identify key needs. Below is a checklist of considerations:
- Consider the size and desired growth of the business: You can determine whether an enterprise-grade ecommerce platform is the best b2b ecommerce platform based on the business size. Whether that is today or if you have strong growth plans, you don’t want to have to replatform in 3 years while not having the advanced features upon your first implementation.
- Evaluate existing software infrastructure: If essential software and processes exist, then an ecommerce platform's integration capabilities will be crucial.
- Understand customer needs: Customers expect a personalized user journey tailored to them. The right platform can help you create and manage those customer experiences.
The Importance of Integration and Scalability
The ecommerce platform you choose must be flexible, customizable, and seamlessly integrate with existing systems, providing scalability for future growth. ROC Commerce facilitates seamless integration with various ERPs and other business systems, making it a powerful tool for businesses seeking to streamline their online sales processes and improve their profitability.
You can integrate the platform with other software you use, such as inventory management, accounting, and marketing tools, as well as PIM (product information management) or shipment and payment providers.
Choosing a B2B Ecommerce Platform Partner for Long-Term Success
Selecting an ecommerce platform is similar to finding a dedicated, reliable, long-term partner. You want a platform that will wholeheartedly support you, communicate effectively and consistently, and help you to achieve your goals. Make sure your chosen platform offers robust vendor support, regular updates, and a community that genuinely embraces your business
The ROC Commerce team is 100% dedicated to providing unwavering support for you and your business. With regular updates, support, and a strong user community, you will have a partner to take your business to the top.
ROC Commerce: A Case Study in B2B Ecommerce Excellence
ROC Commerce is proud to share a recent partnership with Mars Electric. Mars Electric, an Independent B2B wholesale distributor and ecommerce store, was eager to launch an ecommerce website that featured a digital storefront that complemented its retail stores. Additionally, increasing order volume meant they needed the online storefront to manage products, fulfill orders, and house all their product data.
Mars Electric chose to work with Americaneagle.com to create its ecommerce website. ROC Commerce was selected as the ecommerce platform they would use because of its powerful integration capabilities, speed, flexibility, and expandability to support the growing business capably.
The ROC Commerce team built and designed a robust storefront that seamlessly syncs with data from Epicor’s Eclipse, ensuring Mars Electric always has real-time inventory data. The new storefront features enhanced user permissions, a sophisticated new checkout process, a custom store locator, and advanced integration with contact forms, live chat, email marketing campaigns, lead tracking, and abandoned cart follow-up.
Since its launch, the ecommerce website has seen incredible results: a 601% year-over-year increase in sessions, a 510% increase in email-driven site visits, and 1,000 new accounts in the first six months.
FAQs About Choosing the Right B2B Ecommerce Platform
Below, we address some common questions and concerns about choosing a B2B ecommerce platform.
What is a B2B ecommerce platform?
B2B ecommerce, or business-to-business electronic commerce, is a way for businesses to engage in online transactions for goods or services. Through B2B ecommerce, business sellers can work directly with wholesalers, large retailers, organizations, and resellers. An ecommerce platform allows them to automate the wholesale process, from placing and managing orders to connecting with distributors and suppliers and more.
What is a D2C ecommerce platform?
D2C (Direct to Consumer) ecommerce is commonly referred to when Manufacture or Distributor B2B companies begin selling some or all of their products directly to consumers, offering an additional path to purchase versus going through retailers, etc. It is a way for businesses to engage in online transactions for goods or services directly to the actual consumer. Many B2B companies start down this path first with subsets of their product mix such as parts or a specific consumer friendly product mix that are not worthwhile for distributors or retailers to stock/carry. ROC Commerce supports B2B, D2C, and B2C.
What are the key features of a B2B ecommerce platform?
While the specific features required from a B2B ecommerce platform will significantly depend on your unique business requirements, essential features include bulk ordering, pricing customization, account management, integration, and scalability.
How does a B2B ecommerce platform differ from a B2C platform?
B2B ecommerce, or business-to-business electronic commerce, allows businesses to conduct online transactions for goods or services, unlike B2C commerce, where companies sell directly to consumers.
Therefore, B2B and B2C e-commerce platforms focus on fundamental differences in customer handling, payment processes, and order sizes.
What should I look for when choosing a B2B ecommerce platform?
When choosing a B2B ecommerce platform, consider customization, security, and technological adaptability. Finding a platform with a user-friendly interface that can seamlessly and efficiently handle complex transactions is also essential.
What is the future of B2B ecommerce platforms?
Several emerging trends, such as AI and machine learning, are allowing us to collect and use data to personalize customer experiences like never before. Moreover, there is a growing emphasis on mobile commerce and international expansion in B2B platforms.
