Ecommerce Solutions for B2B & B2C Businesses
Enhance your business with ROC Commerce’s scalable ecommerce software solutions.
Driving Ecommerce Excellence for Top B2B & B2C Brands
Leading brands like WeatherTech, Ron Jon Surf Shop, OmniCable, and Coburn’s trust ROC Commerce for its robust ecommerce solutions. Our commerce platform is designed to support complex, large-scale B2B and B2C operations with ease, offering seamless integrations and a consistent shopping experience across channels and devices.
B2B vs. B2C Ecommerce Software
Planning the Roadmap to Ecommerce Success
Ecommerce is moving into the Digital Age, blurring the lines between B2B and B2C Commerce. Propel your business beyond the competition and achieve digital maturity with a rock-solid enterprise-grade ecommerce platform. ROC is designed to integrate with your systems and technologies while scaling for the future, so you can do ecommerce your way — no matter the business model.
B2B Commerce Platform
Give your customers what they’ve been asking for: frictionless, personalized buying experiences for B2B customers. Become their first choice and boost conversion rates with custom ordering capabilities that let buyers navigate your website, search through catalogs, and order in the retail-like fashion they grew to love.
B2C/D2C Commerce Platform
Make buying a breeze and witness rising sales through a unified commerce platform that addresses shoppers’ pain points before they become a problem. ROC Commerce allows you to shorten the customer path to purchase through innovative B2C ecommerce,
checkout, and account functionalities, ensuring a seamless and efficient shopping experience.
B2B & B2C Commerce Solutions
Many of ROC’s clients have a combination of B2B and B2C needs. The beauty of this platform is that it can be used to accommodate both individual clients and businesses. Our AI-powered search tool lets customers quickly find what they need, whether it's a specific type of software, a car part, or a t-shirt. You can also unify customer experiences across all channels with multilingual and multisite capabilities.
Key Ecommerce Platform Features
Advanced features designed to optimize your ecommerce operations, enhancing both your digital storefront and back-office efficiency.
Benefits of the ROC Commerce Platform
Our suite of ecommerce software capabilities empowers businesses to achieve the full potential of their digital storefront.
through new digital sales channels, better conversion rates, and higher average order value.
from omnichannel 24x7x365 ways to quickly interact with your company, find product information, and consistent omnichannel pricing, inventory, and ordering capability.
through sales and customer service deflection allow the sales organization to focus on its core responsibility of selling and serving its customers.
driving additional loyalty and revenue from all customers. Also, protecting businesses from lost salesperson domain knowledge.driving additional loyalty and revenue from all customers. Also, protecting businesses from lost salesperson domain knowledge.
with an ecommerce and digital platform that provides rich business insights transcending just digital interactions. ROC Commerce provides more significant business and customer insights to help organizations better manage their business, find trends, and adjust to the ever-changing market.
ROC Solutions by Industry
Future-proof Your Ecommerce Platform.
Implement only the modules you need today and add new features as your business evolves. Grow at your own pace.
Integrate easily with virtually any existing system, software or data source.
Add or update functionality without starting over.
The Future of B2B Ecommerce: 7 Trends and Technologies Shaping 2025
The B2B ecommerce landscape is evolving at an exciting pace. It’s all about enhancing personalization and enriching the customer journey. As we navigate this shift, staying ahead of emerging trends is important for delivering an exceptional shopping experience to new and returning customers.
In this article, we discuss seven trends that will play a critical role in B2B ecommerce success this year, including:
- AI-Powered Personalization and Predictive Analytics
- Seamless Omnichannel Experiences
- Enhanced B2B Customer Portals
- Integration of Augmented Reality (AR) in B2B Sales
- Blockchain for Supply Chain Transparency
- Voice Commerce and Conversational AI
- Sustainability-Driven Commerce
By embracing these innovative trends and leveraging the best B2B platform that supports growth and scalability, you’ll be empowered to take your B2B ecommerce strategy to new heights. If you’re ready to prepare for future developments and upcoming changes, contact ROC Commerce today. Discover how we can create tailored solutions that align with current and emerging trends, helping your business navigate and capitalize on these opportunities.
The Current State of B2B Ecommerce
B2B ecommerce is experiencing rapid growth, representing approximately one-third of all purchases across various industries. Forecasts indicate that the global B2B ecommerce market is poised for remarkable growth, with estimates from Straits Research, a market research and intelligence company, suggesting it could reach a staggering $36107.63 billion (USD) by 2031. This impressive growth is characterized by a compound annual growth rate (CAGR) of 19.2% from 2023 to 2031, also according to Staits Research, reflecting the significance of online transactions in business operations.
This shift toward B2B ecommerce is driven by various factors, primarily the growing adoption of digital sales channels. More businesses are recognizing the shifts in consumer behavior and the advantages of online platforms for buying and selling goods and services. Companies now use digital solutions to enhance customer experiences, streamline operations, and expand market reach.
As B2B ecommerce continues to evolve, it presents numerous opportunities for innovation and growth. From investing in advanced technologies, such as artificial intelligence and machine learning, to personalizing the shopping experience and optimizing supply chains, the outlook for B2B ecommerce is promising.
7 B2B Ecommerce Trends to Watch in 2025
As a stakeholder, making informed and strategic decisions requires close attention to the latest ecommerce trends. You can gain valuable insights into consumer behavior, emerging technologies, and market dynamics by monitoring these trends. Explore the leading B2B ecommerce trends to help your organization adapt and succeed in the constantly evolving digital marketplace below.
1. AI-Powered Personalization and Predictive Analytics
An exciting trend in B2B ecommerce is the rise of artificial intelligence (AI), which enhances personalized experiences and predictive ordering. AI uncovers patterns that help businesses anticipate customer needs and interests by analyzing customer data such as browsing and purchase history.
With AI-driven personalization, companies can deliver tailored content, recommendations, and special offers across websites, emails, and apps in real-time. This improves the shopping experience and increases customer satisfaction and engagement. By understanding individual preferences, businesses can address issues like abandoned carts, creating a smoother buying journey and impacting customer retention and sales efficiency.
2. Seamless Omnichannel Experiences
Today's customers look for a seamless experience, whether they engage with a brand – on mobile, desktop, or in-person. To foster trust and offer real value, brands must emphasize clear messaging, strong branding, exceptional customer service, and captivating online and offline visuals.
The good news is that an integrated omnichannel approach allows brands to effortlessly provide this consistent experience. Customers can expect the same engaging interaction whether they revisit your brand later or encounter it for the first time through various platforms.
3. Enhanced B2B Customer Portals
Time is our most valuable resource and customers are eager to make the most of it by quickly finding what they need. That's why enhanced B2B customer portals are transforming with features like self-service options, real-time inventory access, and personalized pricing so users can order more efficiently.
As we modernize these portals, we focus on user-friendly designs that ensure a smooth and intuitive experience. Custom product catalogs tailored to individual profiles elevate personalization, while an array of self-service tools – like FAQs and chatbots – streamline order placement, tracking, and account management.
4. Integration of Augmented Reality (AR) in B2B Sales
Additionally, augmented reality (AR) is utilized for product visualization and remote assistance in B2B settings, ranging from virtual trade shows to remote equipment inspections. With AR, customers can better evaluate products to make informed purchasing decisions. They can explore product features and functionalities from their homes or wherever they may be. This expedites decision-making, leading to improved customer engagement and faster sales cycles.
5. Blockchain for Supply Chain Transparency
Another major ecommerce trend for 2025 is the potential of innovative Blockchain technology in improving supply chain visibility and building trust in B2B transactions. For instance, Blockchain creates a transparent ledger where every transaction is recorded. This allows everyone in a B2B network to see and verify the same data, building trust among all parties. With its transparency and traceability, blockchain helps everyone track the movement of goods from the start to the delivery, reducing the risk of fraud and manipulation and leading to stronger business relationships.
6. Voice Commerce and Conversational AI
One prominent trend this year is the growing integration of voice-activated ordering and AI chatbots into the B2B ecommerce landscape. As businesses increasingly adopt self-service features, the need for efficient and effective customer support is pivotal.
AI-powered chatbots are proving to be invaluable tools. They can handle a wide range of inquiries and facilitate order processing in real-time. This technology enhances the overall customer experience by providing instant assistance and allowing customer service teams to focus on other inquiries.
Furthermore, as companies continue to embrace this shift towards automation, we can expect further advancements in voice recognition and chatbot capabilities, making interactions even more seamless and intuitive for B2B customers.
7. Sustainability-Driven Commerce
Lastly, B2B ecommerce is increasingly prioritizing sustainability, as environmental concerns play a significant role in B2B purchasing decisions. Today, ecommerce platforms are adapting to support sustainable practices, including sustainable packaging, supply chains, shipping, and more. This focus on sustainability is important to consumers when choosing which brands to support.
Preparing Your B2B Business for the Future
Now is the time for B2B companies to start implementing these trends. Begin by selecting a flexible, future-ready ecommerce platform like ROC Commerce. This unique, purpose-built commerce and digital storefront software platform is designed specifically for B2B businesses looking for an omnichannel solution. It provides all companies with all the out-of-the-box capabilities, customization, and extensibility necessary for creating a unified customer experience.
ROC Commerce stands out by offering the key features required for a true omnichannel B2B digital storefront, rather than just a standalone ecommerce site. These features include a complete digital storefront, a powerful ecommerce back office, a customer self-service portal, system integrations, content management, marketing tools, and customer and employee adoption modules, among others.
Embracing the B2B Ecommerce Revolution
Key trends continue to redefine commerce and customer engagement. Incorporating emerging trends like AI-powered personalization brings a new level of connection, tailoring experiences to consumers. Predictive analytics empowers businesses to anticipate needs, turning data into actionable insights. Enhanced B2B customer portals are revolutionizing procurement and communication, fostering collaboration and efficiency.
Seamless omnichannel experiences create harmony across online and offline channels. Additionally, innovative technology like blockchain provides transparency and security in supply chain management, reinforcing trust and integrity in business relationships. Voice commerce and conversational AI transform shopping into a seamless dialogue, embracing innovation and convenience.
And finally, sustainability-driven commerce inspires businesses to adopt eco-friendly practices, responding to the growing demand for responsible choices. These trends highlight the incredible potential to adapt, innovate, and thrive in an ever-evolving technological landscape.
FAQs About B2B Ecommerce Trends
What is the projected growth of B2B ecommerce by 2025?
By 2025, Gartner predicts that 80% of all B2B sales interactions will occur digitally, signifying a substantial increase in B2B ecommerce.
How is AI changing B2B ecommerce?
AI's role significantly impacts B2B by improving personalization, predictive analytics, and customer service.
What are the benefits of omnichannel B2B ecommerce?
Omnichannel B2B ecommerce can dramatically elevate customer experience, driving sales through powerful data insights. By seamlessly integrating multiple sales channels—such as online platforms, mobile apps, and face-to-face interactions—you create a smooth and engaging purchasing journey for your consumers, which leads to improved customer engagement and increased conversion rates.
How can blockchain improve B2B ecommerce?
Blockchain has enormous potential to enhance security and supply chain transparency with advancements in real-time inventory, custom pricing, and order history.
What features should a modern B2B customer portal include?
Innovative features like smart contracts and immutable record-keeping enhance supply chain management, speed up payment settlements, and significantly lower fraud risks in the B2B marketplace, creating a more efficient and trustworthy environment for all parties involved.
How is sustainability impacting B2B ecommerce?
In 2025, you will see the growing importance of eco-friendly practices in B2B buying decisions, with brands with environmentally conscious products and practices gaining a competitive edge.
What role will mobile play in B2B ecommerce by 2025?
Mobile-first strategies will also increase the significance of B2B sales.
