, an Online Marketplace that Connects Families with Senior Living Communities, Launches on ROC Commerce

Based in Chicago, Illinois, Referah is a new online marketplace designed to connect prospective residents and their families with the best options for senior living across a network of independent living, assisted living, and memory care communities.

Within the new website, a live conversation with the company's family connection agents gathers data on social interests, health, finances, geographic location, and other special needs to help determine the right solution for families. Unlike other senior living lead aggregators, Referah's services are intended to give operators a smaller, yet more curated and community-appropriate stream of leads., the digital agency leading the development project, selected ROC Commerce as the site platform for its fast, robust, and integrated commerce capabilities. The solutions team included strategy, project management, front and backend development, programming, graphic design, copywriting, digital marketing, and quality assurance.

Because geographic location recommendations are crucial to Referah's business model, the third-party search and discovery platform, Algolia, was a key integration. Algolia, in conjunction with IP-API, a geolocation IP reference service, translates a user's zip code into a geographical polygon to display senior living communities within that specific search area. Algolia also updates the geographical polygon in real time whenever the user moves the reference map.

Referah's new website built on the ROC Commerce platform harnesses the power of advanced technologies, perfectly positioning it to transform the senior living referral process and allowing users to select the perfect match for their loved ones. To learn more about the site launch, click here to read the press release from