Ecommerce Platform for Electrical Distributors
Addressing the unique challenges for the B2B Distributors, our streamlined ecommerce platform prioritizes business expansion and development for electrical distributors and wholesalers.
Electrify Your Sales: Power Up Your Electrical B2B & D2C Ecommerce Strategy for Industry Success!
Unlock the full potential of your electrical distribution business with ROC Commerce, a complete ecommerce platform expertly designed with leaders in the industry to turbocharge your sales, enhance customer engagement and streamline operations. Our robust ecommerce solution enhances the B2B and D2C buying experience leveraging advanced technologies for improved product discovery, customer engagement, and order processing.
Game-Changing Commerce for the Electrical Industry
Ensure Customers Find the Parts They Need
Electrical suppliers, equipment manufacturers, and wholesalers often have huge parts catalogs making most electrical supply websites difficult-to-navigate. Whether your customers are looking for electrical parts, components, or anything else, ROC Commerce’s easy-to-use category and ecommerce navigation, paired with the most advanced site search and recommendations features helps potential clients quickly and easily locate the right product. Streamline the customer shopping experience with the advanced search capabilities and streamlined ecommerce capabilities of ROC Commerce!
Manage Customer Price Lists and Access with Ease
Enable customers to easily manage pricing and access through customer-specific price lists, ERP integration, and sub-accounts using our ecommerce software. Offer personalized experiences across all channels to give B2B and B2C customers an accurate view of available products at prices catered to that target audience.
Personalize Your Business With Customer-Specific Experiences
B2C and B2B Capabilities All Within the Same System
Create a B2B and Direct to Consumer (D2C) store environment within the same ROC Commerce platform. Grow your customer base with multiple site capabilities, each with unique pricing, content, and personalized experiences, while preserving a cohesive brand identity.
B2B and B2C Ecommerce for Electrical Companies
Do not settle for just B2B or B2C capabilities when you can have it all or using platforms that don’t support your real B2B needs. With ROC Commerce, you can accommodate the needs of both individual clients and businesses, all within one comprehensive platform. Elevate your business by seamlessly integrating systems and technologies as you scale.
B2B Commerce
Give your customers what they’ve been asking for: frictionless, personalized buying experiences. Become their first choice and boost conversion rates with dynamic capabilities within the B2B ecommerce platform that let buyers navigate your website, search through catalogs, and order in the retail-like fashion they grew to love.
B2B & B2C Commerce
Many of ROC Commerce’s clients have a combination of B2B and B2C needs. The beauty of this platform is that it can be used to accommodate both individual clients and businesses. Our AI-powered search tool lets customers quickly find what they need, whether it's a specific type of software, a car part, or a t-shirt. You can also unify customer experiences across all channels with multilingual and multisite capabilities.
B2C Commerce
Make buying a breeze and witness rising sales through a unified commerce platform that addresses shoppers’ pain points before they become a problem. ROC Commerce B2C ecommerce platform allows you to shorten the customer path to purchase through B2C innovative functionality.
I am so, so proud of our ecommerce team. Partnering with the experienced implementation and integration professionals at Americaneagle.com, our website went live on ROC Commerce and the new Infor CSD platform without issues or interruption of business. This is a tremendous testimony to the entire team.
FAQs About ROC Commerce for the Electrical Industry
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ROC Commerce supports electrical distribution workflows including wire cutting and delivery support, contractor pricing tiers, manufacturer cross-reference search, replacement and alternate part number lookup, branch inventory visibility, and ERP-connected customer pricing. Contractors can search across large catalogs, manage account pricing, and place orders online without relying entirely on branch counter support.
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Yes. ROC Commerce supports both B2B contractor purchasing and direct-to-consumer sales from a single platform. Electrical distributors can configure separate pricing structures, catalog access, checkout workflows, and account permissions for contractors, commercial buyers, and direct online purchasers without maintaining multiple ecommerce systems.
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Yes. ROC Commerce supports contractor pricing tiers; branch credit visibility, quote-to-order workflows, customer-specific pricing, and sub-account management synced directly from ERP systems. Contractors can manage purchases across crews and jobsites while distributors maintain centralized pricing and account controls.
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ROC Commerce supports AI-powered product search across large electrical catalogs using manufacturer part numbers, replacement and alternate part numbers, wire gauge filtering, voltage ratings, conduit type filtering, and manufacturer cross-reference search. Contractors and purchasing teams can quickly locate the correct product without navigating oversized catalog structures.
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ROC Commerce integrates with Epicor Eclipse, Epicor Prophet 21, Infor, and other ERP systems commonly used by electrical distributors. Inventory, pricing, customer accounts, branch availability, and order history synchronize in real-time, so distributors can maintain accurate ecommerce data without managing disconnected systems.
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Yes. 48% of electrical buyers place orders from vehicles, making mobile ordering essential for electrical distribution ecommerce. ROC Commerce is optimized for contractors ordering from jobsites, branch parking lots, warehouses, and field service vehicles so they can quickly locate products, confirm inventory, and place orders from any device.