B2B vs. B2C

Planning the Roadmap to Ecommerce Success

Ecommerce is moving into the Digital Age, blurring the lines between B2B and B2C. Propel your business beyond the competition and achieve digital maturity with a rock-solid enterprise-grade ecommerce platform. ROC is designed to integrate with your systems and technologies while scaling for the future. So you can do ecommerce your way — no matter the business model.


Give your customers what they’ve been asking for: frictionless, personalized buying experiences. Become their first choice and boost conversion rates with dynamic capabilities that let buyers navigate your website, search through catalogs, and order in the retail-like fashion they grew to love.

Explore all B2B capabilities


Make buying a breeze and witness rising sales through a unified commerce platform that addresses shoppers’ pain points before they become a problem. ROC allows you to shorten the customer path to purchase through B2C innovative functionality.

Explore all B2C capabilities

Why ROC?


    Your business deserves a reliable partner whose experience has stood the test of time. Launched by the founders of AmericanEagle.com, ROC Commerce has been developing solutions for the past 20 years, powering websites for several ecommerce giants.

    ROC has an unbeatable speed, which translates into stellar customer experiences and easier scaling. Feel confident to take your business to the next level with pre-built modules that can introduce new functionality when you’re ready to use it.

    ROC allows you to run whatever software you choose — without restrictions. We give you access to the complete source code and an application architecture that make the solution easy to customize.

    Omnichannel commerce is a tall order and ROC is ready to deliver. A multi-site, multi-lingual, multi-channel solution, ROC is ready to sell beyond borders.

    Our sites have handled over a billion transactions in the past year, including staying live while being featured on Oprah’s Favorite Things, during Black Friday, and Cyber Monday.
  • Future-proof your e-commerce platform.

    • Implement only the modules you need today and add new features as your business evolves. Grow at your own pace.
    • Integrate easily with virtually any existing system, software or data source.
    • Add or update functionality without starting over.