One Platform for Every Customer Experience
Digital Factory helps manufacturers, distributors, wholesalers, and buying groups build digital experiences once and deploy them across their entire customer network, all from a single platform powered by ROC Commerce.
A Channel Commerce Solution Purpose-Built for Supplier Ecosystems
Many suppliers leave each customer to build and maintain their own website, portal, or catalog. Digital Factory replaces that patchwork with one central system for building and managing those experiences. Every experience runs on centralized products, content, branding, business rules, and customer data. That keeps each experience consistent while still matching the customer, dealer, reseller, or partner using it. Traditional platforms help you run your own sites. Digital Factory turns a network of separate customer sites into one connected, scalable system.
The Core Principles of Digital Factory
Every solution built on Digital Factory shares the same foundation.
Build Once
Lower development costs by creating and managing products, content, business rules, integrations, workflows, and applications centrally, then extending them across the network.
Deploy Everywhere
Strengthen dealer relationships by giving every customer, dealer, reseller, franchisee, or partner a professional, branded digital experience without requiring them to build or maintain their own.
Stay Connected
Keep product knowledge consistent across your network as updates to product data, pricing, content, integrations, and business logic flow to connected dealer and customer sites.
Continuously Innovate
Speed up time to market by rolling out new digital capabilities across your network from one shared foundation, instead of one customer at a time.
Digital Factory Powers Five Key Solutions
Each one shares the same products, content, and business rules, so adopting one makes it easier to add the next.
Catalog Commerce Networks
Turn wholesale catalogs into scalable, self-service commerce ecosystems.
White-Label Digital Experiences
Provision branded websites, portals, storefronts, and microsites for every customer while managing everything centrally.
Small Shop Sites
Give distributors a simple way to put their smaller customers online with a professional digital presence.
Dealer Solution Portals
Deploy configurators, ordering systems, warranty portals, and maintenance tools across an entire dealer network.
Digital Catalog Publishing
Publish product information once and distribute it across every connected digital experience.
Enterprise Commerce Is the Foundation.
Digital Factory Is the Multiplier.
ROC Commerce is the enterprise commerce engine, with proven B2B capabilities like customer-specific pricing, order management, inventory visibility, content management, ERP integration, and enterprise-grade security. Digital Factory runs on that same foundation and adds the ability to deploy it across a network of branded, independently managed customer experiences, so one ROC Commerce implementation can power the sites and portals your network needs.
| Capability | ROC Commerce (Multiple Sites) | Digital Factory (Every White-Label Site) |
|---|---|---|
| Platform Role | The enterprise commerce engine. | The multi-experience layer built on top of it. |
| Commerce | Full B2B commerce for multiple storefronts managed by your organization. | The same commerce capability across your network of white-label sites, with shared products, dealer-managed sites, and support for dropship fulfillment from your warehouse where the program requires it. |
| Pricing | Customer-specific pricing for your business. | Customer-specific pricing applied across dealer and customer portals based on each program's rules. |
| Catalog | Product and catalog management across all sites. | The same product catalog distributed across every site, with the ability for each site to upload its own custom products. |
| Order Management | Order management and inventory visibility across all your storefronts. | Order management and inventory visibility extended to every dealer and customer site. |
| Content | Content management shared across all sites, managed by the main site. | Shared content published across every white-label site, with each site presenting its own brand. |
| Search and SEO | Search and SEO built for all storefronts. | Search and SEO for every white-label site, under each site's own brand. |
| Integrations | ERP integration across all your sites. | The same integrations across all connected experiences, plus the ability to integrate with additional ERPs for each white-label site. |
| Security | Enterprise security and scalability across all your sites. | Enterprise security and scalability extended across your entire customer network. |
You're not starting with a website builder. You're starting with enterprise commerce.
Designed for Manufacturers, Distributors, and Channel Organizations
Digital Factory fits organizations managing a network of customers, dealers, or partners.
- Manufacturers and OEMs
- Distributors and Wholesalers
- Buying Groups and Cooperative Purchasing Organizations
- Franchise and Dealer Networks
- Catalog Publishers and OEM Catalog Providers
- HVAC, Plumbing, Electrical, Industrial Supply, and Building Materials Distributors
Ready to Build Digital Experiences for Your Entire Customer Network?
From catalog commerce to dealer portals to small shop sites, Digital Factory gives you the platform to build once and reach every customer you serve.