Ecommerce Platform for Building Materials Distributors
Project-based ordering, contractor pricing, Epicor BisTrack integration, and lumber and building product catalog search for LBM distributors serving contractors across every branch and jobsite without adding calls to the counter.
Close the Digital Gap in Building Materials Distribution
The digital adoption gap in B2B building materials distribution is significant. While construction supply dealers saw $34.2B in monthly revenue in October 2025, the average LBM dealer has less than 1% ecommerce penetration. With contractors expected to purchase almost half of their materials online by 2030, launching robust self-service ordering provides a massive immediate competitive advantage.
Complete Digital Storefront
This feature provides contractors and buyers with a full online storefront to search products, place orders, and manage purchases, without requiring a counter call. It's the competitive edge LBM distributors need as contractors move their purchasing online.
Powerful Ecommerce Core
A platform engineered for complex LBM catalogs, contractor pricing, and multi-step order workflows that generic systems simply can't handle. ROC Commerce is built from the ground up for the real demands of building materials distribution.
Customer Self Service Portal
Let contractors handle invoices, PO approvals, net terms, and account details on their own, freeing your counter staff for higher-value work. That means fewer inbound calls and faster order cycles across every account.
Customer & Employee Adoption
Built-in tools and workflows drive real usage across your buyers and internal teams, turning your digital storefront into daily habit. Higher adoption means faster ROI and a stronger digital foothold across every branch.
Content Management & Marketing
Manage product content, promotions, and campaigns across your storefront, so every branch presents accurate details and timely offers. It keeps your catalog sharp and your marketing moving without slowing down your team.
System Integrations
Deep connections to ERPs and search and CRM tools to keep your operations perfectly in sync. That means accurate pricing, real-time inventory, and seamless order flow across every branch and jobsite.
Commerce Built for Building Materials Distribution
Building materials distribution runs on complexity most ecommerce platforms simply can't manage; thousands of SKUs sorted by species, grade, and dimension, contractor pricing that shifts by project and account, and inventory spread across multiple branches. ROC Commerce is built for exactly this. The result is a digital experience your builders, contractors, and walk-in customers expect - one that turns online ordering into a genuine competitive advantage.
Product Search and Catalog Management
Generic ecommerce platforms struggle to handle complex building materials catalogs. Your buyers must sort by species, dimension, grade, treatment, panel type, and engineered wood specifications. ROC Commerce integrates advanced site search via Algolia or Hawksearch, enabling contractors to instantly locate exact lumber and building supplies. This is crucial, as 85% of B2B purchasers will abandon suppliers over poor digital ordering experiences.
Contractor Pricing, Project Accounts, and Net Terms
LBM distributors handle complex pricing structures based on projects, accounts, volume tiers, and specific payment agreements. ROC Commerce automatically pulls net 30/60/90 terms, account-specific lists, project bids, and rebates directly from your ERP, ensuring accurate multi-device pricing. Furthermore, digital transactions typically yield gross margins 100 basis points higher than conventional sales for construction materials distributors.
B2B and D2C Within One Platform
Managing separate commerce systems for retail customers and wholesale contractors is inefficient. ROC Commerce unifies D2C and B2B sales within a single platform, utilizing audience-specific checkout logic, unique product content, tailored order workflows, and custom pricing. As professional procurement rapidly shifts online, supply yards require a centralized digital storefront capable of serving large builders, local contractors, and everyday homeowners.
Trusted by Building Materials Distributors
Electrical distributors compete on contractor relationships, inventory availability, and operational responsiveness. ROC Commerce helps distributors modernize online ordering while supporting the operational complexity of electrical supply distribution.
How ROC Commerce Supports Multi-Branch Distributor Ecommerce
Mars Electric uses ROC Commerce for branch inventory, contractor account workflows, Epicor Eclipse integration, split-shipping, and CRM connectivity. Mars Electric’s case study shows how B2B ecommerce helped streamline complex product data, improve customer self-service, and drive growth. Building materials distributors can benefit similarly by making ordering easier, improving fulfillment efficiency, and supporting growth across digital and branch locations.
Frequently Asked Questions
ROC Commerce is built for the real-world demands of building materials distributors and LBM dealers. Here are some of the questions distributors ask most when evaluating ROC Commerce.
-
ROC Commerce masters the complex digital requirements that standard platforms overlook. It offers specification-driven search for dimensions, lumber species, and grades, pulls customized contractor pricing directly from your ERP, displays multi-branch stock levels, and facilitates project-based purchasing for buyers with multiple jobsites. Plus, it seamlessly runs B2B and D2C sales simultaneously.
-
Absolutely. ROC Commerce unifies Direct to Consumer and B2B transactions into a single system. Building materials distributors can easily oversee retail consumer purchases alongside complex wholesale contractor accounts featuring PO workflows, project bids, and net terms. Each buyer segment receives completely distinct checkout rules, pricing, product data, and portal experiences.
-
ROC Commerce offers deep integration with Epicor, specifically targeting the BisTrack building supply ecosystem, alongside NetSuite and DMSi. This vital connection automatically synchronizes account data, past order history, negotiated customer pricing, and real-time inventory at the branch or yard level, ensuring your online storefront remains perfectly accurate without manual updates.
-
Yes. ROC Commerce displays precise yard-level and branch-level stock, empowering contractors to verify availability prior to arranging jobsite deliveries, branch transfers, or will-call pickups. LBM distributors can easily customize branch-specific pricing, unique delivery zones, and location-centric inventory rules to perfectly align with their existing distribution networks and operational workflows.
-
ROC Commerce automatically extracts net payment terms, volume tiers, project bid rates, and account-specific price lists directly from your existing ERP. This guarantees buyers view accurate pricing across all channels and devices. Furthermore, the self-service customer portal allows contractors to seamlessly handle invoice management and purchase order approval workflows.
-
Yes. ROC Commerce is specifically engineered for massive, intricate B2B catalogs encompassing insulation, millwork, engineered wood, roofing, panels, and dimensional lumber. Buyers can instantly filter and search using technical attributes, product types, treatments, dimensions, grades, and wood species, ensuring they locate the exact specialty building products they need rapidly.