Ecommerce Platform for Electrical Distributors
Advanced B2B capabilities for electrical distributors including wire cutting support, project management workflows, specification printing, real-time branch inventory, replacement and alternate part number search across multi-manufacturer catalogs. ROC Commerce is purpose-built for electrical distributors.
The Electrical Distribution Market Is Moving Online
The U.S. electrical wholesaling industry reached an estimated $148 billion in 2024 sales, while 67% of electrical buyers placed orders online in the past 12 months (Source). ROC Commerce gives electrical distributors the platform to compete for that demand with ERP-connected ecommerce built for contractor pricing, large parts catalogs, branch inventory visibility, and mobile ordering workflows. Electrical distributors operate in one of the most operationally complex segments of wholesale distribution. Contractors expect real-time inventory, customer-specific pricing, quote-to-order workflows, and fast access to replacement parts whether they are ordering from a branch counter, office, or vehicle in the field. ROC Commerce helps electrical distributors support:
Contractor Pricing Tiers & Branch Credit
Syncs contractor pricing tiers directly from your ERP, so every account sees accurate, negotiated rates the moment they log in. Sub-account management and branch credit visibility give contractors clear control over crew purchases and available balances, while distributors keep centralized pricing rules intact.
ERP-Connected Customer & Pricing Data
Real-time integrations with Epicor Eclipse, Epicor Prophet 21, and Infor keep pricing, customer accounts, and order history perfectly aligned across your systems. Distributors maintain a single source of truth, so contractors always see current pricing and accurate account information online.
Part Number & Manufacturer Cross-Reference Search
AI-powered search helps contractors find the right product using manufacturer part numbers, alternate and replacement parts, and full cross-reference lookup. Even with oversized catalogs, buyers can pinpoint the correct item in seconds instead of scrolling through endless category trees.
Real-Time Branch Inventory Visibility
Live inventory sync across every branch lets contractors confirm exact availability before they place an order. That means fewer surprise backorders and wasted trips, and more confidence that the parts they need are ready at the branch they choose.
Mobile Ordering for Field Contractors
With 48% of electrical buyers placing orders straight from their vehicles, mobile-ready ordering isn't optional. ROC Commerce is optimized for jobsites, branch parking lots, and field service trucks, so contractors can search products, check stock, and submit orders from any device.
Quote-to-Order Workflows
Digitized quote-to-order workflows let contractors convert an approved quote into a live order without rekeying details or waiting on the counter. Every quote stays synced with ERP data and customer accounts, keeping pricing accurate and the buying process moving.
Commerce Built for Electrical Distribution
Electrical distributors manage contractor pricing, branch inventory, large manufacturer catalogs, and job account workflows that generic ecommerce platforms struggle to support. ROC Commerce is designed around the operational realities of electrical distribution, from manufacturer cross-reference search and wire specifications to ERP-connected pricing and multi-branch fulfillment.
Part Number and Manufacturer Search Built for Electrical Catalogs
67% of electrical buyers already order online, and 48% place orders directly from vehicles while working in the field (Source). Contractors and purchasing teams need to locate the correct part quickly without calling the counter or navigating oversized category structures. ROC Commerce supports advanced product search across:
- Manufacturer part numbers
- Alternate and replacement part numbers
- Wire gauge specifications
- Voltage ratings
- Conduit type filtering
- Multi-attribute product filtering
AI-powered search helps contractors and purchasing teams find the correct product across catalogs containing hundreds of thousands of SKUs while reducing dependency on manual branch support.
Contractor Pricing and Job Account Management Synced from Your ERP
58% of electrical buyers are purchasing outside traditional channels, increasing pressure on distributors to make contractor pricing and account information accessible online (Source). Contractors expect account-specific pricing, branch credit access, quote-to-order workflows, and purchasing visibility across multiple crews and job sites. ROC Commerce supports:
- Contractor pricing tiers
- Job account management
- Branch credit visibility
- Quote-to-order workflows
- Sub-account permissions
- Customer-specific pricing synced from ERP systems
Customer pricing, order history, account permissions, and contractor purchasing workflows sync directly from systems like Epicor Eclipse in real-time, so contractors can place orders confidently from branch counters, offices, or vehicles in the field.
Serve Wholesale Contractors and Direct Buyers from One Platform
Electrical distributors increasingly serve both stocking contractors operating on negotiated account pricing and smaller direct buyers purchasing online. As more buyers move outside traditional purchasing channels, distributors need ecommerce systems that support both B2B and direct-to-consumer workflows from a single platform. ROC Commerce supports:
- Separate pricing structures
- Catalog visibility
- Account permissions
- Checkout experiences for different customer types
Distributors can manage contractor purchasing workflows, branch-level pricing, and direct online purchasing while maintaining a consistent customer experience across all sales channels without requiring separate ecommerce systems.
Epicor Eclipse Integration That Keeps Your Storefront Accurate in Real Time
Electrical distributors do not want to manage separate systems for ecommerce, contractor pricing, branch inventory, and customer account data. Epicor Eclipse remains one of the leading ERP systems in electrical distribution, and ROC Commerce integrates directly with Eclipse to synchronize inventory, pricing, customer accounts, and order history in real time. ROC Commerce helps distributors maintain accurate product data, contractor pricing, and branch inventory visibility without duplicating data across disconnected systems.
Trusted by Electrical and Industrial Distributors
Electrical distributors compete on contractor relationships, inventory availability, and operational responsiveness. ROC Commerce helps distributors modernize online ordering while supporting the operational complexity of electrical supply distribution.
I am so, so proud of our ecommerce team. Partnering with the experienced implementation and integration professionals at Americaneagle.com, our website went live on ROC Commerce and the new Infor CSD platform without issues or interruption of business. This is a tremendous testimony to the entire team.
State Electric Supply Co.
State Electric Supply Co. launched on ROC Commerce alongside a new Infor CSD platform implementation to support ecommerce operations across its electrical distribution business. The implementation demonstrates ROC Commerce’s ability to support enterprise electrical distribution operations while maintaining continuity across ERP-connected ecommerce workflows. In the first 12 months, the site achieved significantly higher rankings for key industry terms on major search engines, boosting conversions and ecommerce revenue.
Mars Electric
Mars Electric launched on ROC Commerce with Epicor Eclipse integration, multi-branch inventory management, contractor account pricing, and a large electrical parts catalog. After launching, Mars Electric achieved a 601% year-over-year increase in sessions. The operational complexity of Mars Electric closely mirrors modern electrical distribution, where ERP-connected pricing, contractor account management, and real-time branch inventory visibility are essential to contractor retention and online ordering adoption.
Power a Better Ecommerce Experience for Electrical Contractors
Give contractors faster access to the products, pricing, and inventory they need—whether they’re at the office, branch counter, or jobsite. ROC Commerce connects complex electrical catalogs with real-time ERP data and purpose-built B2B ecommerce capabilities to simplify ordering, improve customer experiences, and help electrical distributors grow online.
Frequently Asked Questions
Electrical distributors manage complex contractor pricing structures, large manufacturer catalogs, branch inventory, and field ordering workflows. These are some of the most common questions distributors ask when evaluating ROC Commerce for B2B ecommerce.
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ROC Commerce supports electrical distribution workflows including wire cutting and delivery support, contractor pricing tiers, manufacturer cross-reference search, replacement and alternate part number lookup, branch inventory visibility, and ERP-connected customer pricing. Contractors can search across large catalogs, manage account pricing, and place orders online without relying entirely on branch counter support.
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Yes. ROC Commerce supports both B2B contractor purchasing and direct-to-consumer sales from a single platform. Electrical distributors can configure separate pricing structures, catalog access, checkout workflows, and account permissions for contractors, commercial buyers, and direct online purchasers without maintaining multiple ecommerce systems.
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Yes. ROC Commerce supports contractor pricing tiers; branch credit visibility, quote-to-order workflows, customer-specific pricing, and sub-account management synced directly from ERP systems. Contractors can manage purchases across crews and jobsites while distributors maintain centralized pricing and account controls.
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ROC Commerce supports AI-powered product search across large electrical catalogs using manufacturer part numbers, replacement and alternate part numbers, wire gauge filtering, voltage ratings, conduit type filtering, and manufacturer cross-reference search. Contractors and purchasing teams can quickly locate the correct product without navigating oversized catalog structures.
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ROC Commerce integrates with Epicor Eclipse, Epicor Prophet 21, Infor, and other ERP systems commonly used by electrical distributors. Inventory, pricing, customer accounts, branch availability, and order history synchronize in real-time, so distributors can maintain accurate ecommerce data without managing disconnected systems.
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Yes. 48% of electrical buyers place orders from vehicles, making mobile ordering essential for electrical distribution ecommerce. ROC Commerce is optimized for contractors ordering from jobsites, branch parking lots, warehouses, and field service vehicles so they can quickly locate products, confirm inventory, and place orders from any device.