Industrial Supplier Builds High-Performance B2B Ecommerce Experience
General Factory Supply (GFS) is a Cincinnati-based industrial distributor with a long-standing history of delivering tools, MRO supplies, safety products, and more to businesses across the region. With a broad product portfolio and a reputation as a reliable single-source supplier, GFS focuses on helping customers streamline procurement and improve operational efficiency.
Challenges
To support its evolving business needs, GFS required a modern ecommerce solution capable of delivering real-time pricing, managing a large and dynamic product catalog, and integrating seamlessly with its core systems. The company turned to ROC Commerce to build a scalable, high-performance website designed specifically for the complexity of B2B commerce.
Solution
GFS chose digital agency Americaneagle.com to rebuild the site on the ROC Commerce platform. GFS’s new digital experience is powered by deep integrations that bring together critical business systems into a single, unified platform. A real-time integration with the Prophet 21 (P21) ERP drives advanced pricing logic, enabling customer-specific, contract-based, and job-specific pricing with unit-of-measure conversions. This ensures that every user sees accurate pricing tailored to their specific agreements and purchasing context.
The platform also integrates with Affiliated Distributors’ content system, providing a continuous stream of enriched product data directly into ROC Commerce. This streamlined data flow allows GFS to efficiently manage a growing product catalog while reducing manual effort and improving data consistency across the site.
To further support enterprise purchasing workflows, ROC Commerce enables punchout functionality through Greenwing Technologies. This integration allows buyers to initiate purchases within procurement systems such as Coupa or Ariba, while maintaining a seamless connection to GFS’s ecommerce experience. The result is a more efficient purchasing process that aligns with how large organizations buy today.
ROC Commerce provides the flexibility needed to support a wide range of B2B purchasing scenarios, from standard online orders to highly customized, contract-driven transactions. By combining real-time ERP data, robust product content, and procurement integrations, the platform enables GFS to deliver a consistent and accurate experience across all customer interactions.
Customers benefit from real-time, contract-specific pricing and streamlined workflows, while internal teams can operate more efficiently with improved access to product data and automated processes.
With ROC Commerce, General Factory Supply now operates on a modern, scalable ecommerce foundation that unifies critical systems and supports complex pricing models, enabling the platform to function as a seamless extension of daily operations. By centralizing data, automating workflows, and delivering the flexibility required for advanced B2B purchasing scenarios, ROC Commerce empowers GFS to provide a more efficient, accurate, and customer-specific buying experience while positioning the business for sustained growth.