ROC Commerce Powers Performance & Personalization for Techo-Bloc
Challenges
Techo-Bloc sought to modernize its digital presence and enhance its ecommerce operations after a failed replatforming effort with another agency. The previous platform struggled with severe performance issues and required constant maintenance, leading Techo-Bloc to explore other solutions. It aimed to pursue a B2B2C model, offering ecommerce options to VIP installers, while also requiring a platform that could integrate with its ERP.Solution
Techo-Bloc partnered with Americaneagle.com to build a stable, high-performance website that would meet its specific needs and support future growth. ROC Commerce offered the ideal platform for this, providing superior site speed, stability, and scalability to align with Techo-Bloc’s business goals. The project began with a comprehensive integration plan to ensure seamless connections between ROC Commerce and Techo-Bloc’s custom middleware, preserving key integrations and easing the transition to a new ERP system.
A primary objective was delivering a sophisticated content management system to manage Techo-Bloc’s extensive content. With over 500 unique pages in English and French, the ROC Commerce platform supported visually appealing and easy-to-create custom pages, enabling Techo-Bloc’s content team to efficiently manage and edit content. Designed to serve multiple user personas, the site includes tools such as a Dealer Locator, Pro Locator, and Request for Quotes, allowing homeowners, contractors, and dealers to quickly find relevant tools and information tailored to their needs.
The ecommerce site also addresses Techo-Bloc’s complex ordering requirements. ROC Commerce facilitated the creation of a Dealer Ordering Portal, streamlining the process of ordering and tracking heavy products like pavers and patio slabs throughout their preparation, loading, and shipment stages.
Several standout features drove the project’s success. Americaneagle.com seamlessly integrated the new ROC Commerce site with Techo-Bloc’s ERP, essential for managing fractional quantities, multiple order statuses, and post-order edits. The multi-lingual capabilities of ROC Commerce supported both English and French content, vital for Techo-Bloc’s Québec-based operations. Enhanced site speed and performance were critical as well, with the platform resolving prior speed issues and delivering fast, visually rich pages that enhance user engagement.
With its ROC Commerce implementation, Techo-Bloc now offers an engaging, reliable online experience that aligns with its brand identity and meets the needs of its diverse customer base. Improved order accuracy, efficient pricing updates, and real-time status tracking empower the company to serve its customers with greater efficiency and focus on delivering exceptional products and services across North America.